As Fuyo is targeting specific niche, younger audience, who is digital savvy, able to transact and operate in web3 and have access to cryptocurrency, going digital only channel makes it simpler and easier for potential customers to discover, interact and play Fuyo.
In contrast, all traditional 4D lottery gaming company, operates on a physical shop and just basic website, due to the restriction from government licensing. As for "grey market", it is mostly operate on website and grey-market agent networks through chat apps; such as Whatsapp and more.
Digital only medium and channel, are the most scalable and cost efficient approach to scale Fuyo effectively and efficiently. Obviously, in the near future, Fuyo will also be a multi-lingual application to serve all the major region globally.